adidas Skateboarding 3MC

The adidas 3MC skateboarding shoe is an instant classic. It was released as part of adidas Skateboarding fall/winter range of 2018. The shoe was initially available with a canvas or premium suede upper, with triple black, triple white and navy as the colour choices that were first available. The adidas 3MC seeks to bridge the gap between adidas' archival models, and more modern skate shoes found today - this is thanks to its oxford toe box, Geoflex outsole, and tonal three stripe branding details.

Chris Law, adidas Originals and Skateboarding Senior Design Director, explains this further:

“The 3MC silhouette's design is based on the notion of combining archival DNA cues, recognizable attributes, and our adidas design principles of 'Born from culture,' 'Daringly simple' and 'Built for purpose.' The plan was to create a shoe that is democratic, versatile and aesthetically clean. Those adidas DNA cues come through utilizing the Gazelle family Vulc tape and hexagonal flex outsole, a triple stitched vamp, the iconic Gazelle heel mustache featuring the stacked Trefoil, the quarter tab branding from the Seeley and the embossed, tonal 3-Stripes.”

Since its release, the adidas 3MC skate shoe has appeared as part of collaborations with Japan's Evisen Skate Co. and cult classic cartoon series Beavis and Butthead and is available in a variety of new colourways.