Carhartt was founded in Dearborn, Michigan by Hamilton Carhartt in 1889. It was initially created to provide work clothing for manual labourers (jeans, jackets and overalls). In the 1890s, Carhartt’s prime customers were railroad workers with their need for strong, quality clothing that would last. Following a harsh period during the Great Depression, Carhartt bounced back during World War II as tough, utilitarian clothing was needed by all.
In more modern times, Carhartt WIP (Work In Progress) was created in 1989 to serve the European market, which took Carhartt beyond its pure workwear appeal. With such a long and rich history, combined with with a wealth of inspiration to draw upon, it was no wonder a whole different crowd started to wear Carhartt. Suddenly the iconic Carhartt Duck Detroit jacket and the Carhartt Full Swing jacket, which are both all-American workwear classics were seen in street subcultures like skateboarding and graffiti. Also, Carhartt was rocked heavily throughout 90s hip-hop. It paired well with some Timberland boots and an oil drum on fire in disused parts of town (laughs). MTV beamed these videos across the world creating lifelong fans of the brand. One could argue this was the birth of streetwear, making Carhartt a major cultural factor in its whole inception.
Today Carhartt is worn by everyone and is firmly embedded within many different cultures.
Carhartt WIP Bib Womens Overall Black
Carhartt WIP Pierce Pant Womens Pant Off White
Carhartt WIP Pierce Pant Womens Pant Powdery
Carhartt WIP Master Shirt Long Sleeve Black
Carhartt WIP Single Knee Pant Green
Carhartt WIP Anker Cap Camo
Carhartt WIP Military Hip Bag Camo
Carhartt WIP Military Hip Bag Black
Carhartt WIP Military Hip Bag Green
Carhartt WIP Ashton Wallet Green
Carhartt Thermal Lined Duck Active Jacket - Khaki
Carhartt WIP Simple Pant Black
Carhartt WIP Long-Sleeve Pocket Shirt Lime
Carhartt WIP Long-Sleeve Pocket Sleeve
Carhartt WIP Pocket Shirt Lime
Carhartt WIP Womens Peirce Pant Denim
Carhartt WIP Payton Wallet Black
Carhartt WIP Double Knee Pant Black
Carhartt WIP Master Pant Black
Carhartt WIP Master Pant Leather
Carhartt WIP Double Knee Pant Hamilton Brown
Carhartt WIP Pierce Pant Womens Pant Black
Carhartt WIP Single Knee Pant Hamilton Brown
Carhartt WIP Single Knee Pant Black
Carhartt WIP Simple Pant Leather
Carhartt WIP Pocket Shirt Black
Carhartt WIP Nimbus Pullover (Winter) - Blacksmith
Carhartt WIP Nimbus Pullover (Winter) - Royal Violet
Carhartt WIP - Regular Cargo Pant
Carhartt WIP Kickflip Backpack - Black
Carhartt WIP Kickflip Backpack - Hamilton Brown
Carhartt WIP - Chase Swim Trunk
Carhartt - Payton Backpack
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