Polar Skate Co

Polar Skate Co is a skateboard company from Malmo, Sweden. It was formed by Pontus Alv in 2011 and has become one of the leading skateboard brands in recent years, Polar spearheaded the trend of independent brands dominance in the skateboard industry and on the walls of skate shops.

The current Polar Skateboard Team features Aaron Herrington, Dane Brady, Hjalte Halberg, Nick Boserio, Oskar Rozenberg, Paul Grund, Roman Gonzalez, Shin Sanbongi, Emile Laurent and Ville Wester - with many more talented flow riders around the world. Polar Skate Co was in the mind of Pontus Alv far before its realisation as an actual brand, Pontus self-produced a number of skateboard films - including ‘The Strongest of the Strange’ and ‘In Search of the Miraculous’ - developing his own creative style around how skate videos should be meticulously crafted, and how they should convey a feeling to the viewer.

The initial Polar team, at the time of launch, featured a young Oski, David Stenstrom, Hjalte, Michal Juras and Aaron Herrington. As a team they released a number of promo videos - ‘The Polar Skate Co Promo’ and ‘No Complies & Wallrides + shuvits’ - the latter of which introduced Jerome Campbell, Kevin Rodrigues and Aaron Herrington to the team. Since then Polar has released two full-length videos, ‘I Like It Here Inside My Mind, Don’t Wake Me This Time’ and ‘We Blew It At Some Point’.

As well as their stellar video output and quality skateboard team, Polar Skate Co produce some of the finest clothing and boards in skateboarding. Their incredibly popular trousers including Surf Pants, 90’s denim and Big Boy jeans are top sellers, their comfortable baggy fits making them perfect trousers for skateboarding. The 90s influences continue throughout the Polar range, oversized stripy t-shirts and graphics drawn by the team populate the collections. Polar hoodies, long sleeves and accessories complete the collection - again comprising of high-quality materials and considered designs.

Polar clothing brings something fresh every season and we look forward to see what they have coming next, coupled with word of a new video in the works, it’s exciting times ahead for Pontus and the boys.