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HUF clothing was created from the inspiration collected by its founder - Keith Hufnagel - during the many years of travelling the world through being a professional skateboarder. From seeing and experiencing a huge array of different cultures from around the world, HUF opened his original store in the Tenderloin district of San Francisco in 1998. Initially the store carried the streetwear and sneaker brands that HUF himself admired before he created a small line of HUF branded clothing that rapidly grew.
Skateboarding has always been at the forefront of HUF's design language and today they produce a high level of quality craftsmanship that runs through all their clothing, socks, footwear and accessories. HUF continues to take an influence from the surrounding worlds of skateboarding - fashion, streetwear and sneakers, which all pitch into the design process and refine the details.
Recent collaborations include Felix the Cat, United Arrows, South Park and Los Angeles based artist Cleon Peterson. HUF clothing and footwear is represented by a creative collective of artists in Austyn Gillette, Brad Cromer, Dan Plunkett, Joey Pepper, Dick Rizzo, Tyler Bledsoe, Peter Ramondetta . Outside of skateboarding HUF also hook-up the Surfer, Craig Anderson.
HUF Essentials Standard Zip shell
HUF Fuck It socks, safety orange
HUF Landmark Logo T-Shirt - Black
HUF Division Hoodie - Black
HUF Issues Logo Puff T-Shirt - Black
Huf Twill Pant Boyd Olive
Huf Tonal Quake sock, black
Huf Taos Reversible Puffer jacket
Huf Dylan Slip On
Huf Essentials S/S tee
Huf Standard Shell 2 jacket
HUF 1993 Long Sleeve Pocket T-Shirt - Black
HUF Prism Crewneck Sweatshirt - Heather Grey
HUF Essentials Triple Triangle Hoodie - Sauterne
Huf Hupper 2 Lo
Huf x Thrasher Goat Bottle Opener, bronze
HUF x Sarayama Hoodie - Pink
HUF Domestic Crew Sweatshirt - Grey Heather
HUF Essentials Triple Triangle Hoodie - Black
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