Exceeding just outdoor wear and now just as commonly seen in streetwear The North Face blends style and practicality. Founded in San Francisco in 1966 to originally serve climbers, but it didn’t take long for the brand to become a champion of supporting further outdoor pursuits. The logo is a nod to the Yosemite National Park, an inspiration to the brands output focussing heavily on providing suitable products to combat harsh conditions and terrain. These well constructed items such as jackets, t-shirts, hoodies and accessories have exceeded climbing and mountaineering into a staple streetwear brand. Simplistic designs that offer the highest technical quality see’s The North Face blend durability with quality and sustainability. Their ‘never stop exploring’ motto reflects the brands commitment to constantly progressing.