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It’s no secret that Blondey McCoy has been working with adidas Skateboarding on a new signature colourway of the adidas Superstar. It's peppered his Instagram over the past months and with the release date drawing close, let’s take a look at what the Thames founder has created.
Blondey’s adidas Superstar is one of the more striking releases from adidas Skateboarding in recent memory. It's the adidas Superstar 80s version of the shoe and features a see through upper, made from polyurethane, and offset by a white vegan leather trim. All the materials used were specially chosen by Blondey to suit his vegan stance. The silhouettes signature shell toe is an all brown gum affair, a colour matched by the shoe’s sole unit. Contrasting black 3-Stripes branding is found on the side of the shoes with additional adidas logos featured on the tongue, heel and insole. Gold foil 'Blondey' branding can be found in the signature adidas placement next to the first stripe.
In close links to his brand, Thames, the shoe also comes with three pairs of the knee-high socks that you've likely seen Blondey rocking hard of late. All featuring the famous river Thames, the white pair stating Blondey and adidas, red pair inscribed with St Giles and Cambridge, and lastly the blue with Oxford and Piccadilly.
To accompany the release of the Blondey Superstar 80s, McCoy has been hard at work on a new adidas Skateboarding video part, rumoured to be around ten minutes (!) in length. Putting in the work in the cities such as Athens, Monaco, Milan and Rome to back up this new pro model.
It’s been an exciting year for the 22-year old skateboarder/model/artist/designer – leaving long time sponsor Palace Skateboards to re-imagine his Thames clothing brand as a fully fledged skateboard company. With a lot more to come from Thames in 2020, we should also be looking out for a new version of this Blondey Superstar 80s. Anyone studying his Instagram account will have spotted a smoked-out darker translucent colourway of the Superstar that will surely drop at some point in early 2020.
The release of the Blondey Superstar 80s marks the end of a strong year for adidas Skateboarding. A year which included the release of the Nora Vasconcellos unisex collection, the Tyshawn Pro and the many stylish pro-colourways - such as Silas Baxter Neal's Campus ADV and Chewy's Liberty Cup from the adidas Rider Series.
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