General Admission | ParadeWorld

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Editorial

General Admission

General Admission
Posted by ParadeWorld4 min read
Tuesday, May 03, 2022

Hailing from the sun-kissed coastal cities of Los Angeles, General Admission is a brand which seeks to tell cultural stories through elevated and considered designs. We spoke with Jonas Lea about their beginnings, the importance of community, and their Californian home.

What’s the story behind how the store/brand started

The concept for GA initially started out as a community-based shop featuring the fashion and streetwear brands we felt were most interesting.

It quickly evolved into a clubhouse if you will for the creative and good times community of Venice. We featured big parties, well-known DJs, book releases, and pop-ups with people that we felt embodied the General Admission vibe. 

At the same time, we started producing a small range of made in LA products which pretty quickly took sales away from the well-known brands we carried.

Fast Forward a few years later and we decided to fully transition into showcasing the apparel and accessories that we wanted to make on our own.

How important is and have you collaborated with your community

It’s pretty much everything. We have collaborated with community near and far since the inception of the brand. Living in LA, it’s incredible when you realize the talent pool that you have access to. Definitely, some of the most creatively inspiring people either live or come through this city on a regular basis. We’ve been lucky enough to connect with some of the best of them. Community has a lot to do with the success of the brand.

How does where you’re located shape what you do

The West Coast is a Mecca of history, culture, and ideas. So much has gone down in California over the past 70 years that has influenced every corner of the world.

Music, movies, design, art, cultural uprising, food, sports, you name it. Anyone who has experienced it understands. If you’re going to create here, there is absolutely no way you can avoid it’s influence on your perspective. 

What are you most excited about right now

I think we’re most excited to continue sharing our perspective globally. We feel we have a special brand and we want to connect with more and more like minded individuals around the world. Just keep creating, evolving, and collaborating.

What do you have coming up next

This will be our first season at Paris Fashion Week in June so we’re really looking forward to that. We’re also opening up a new store in Venice that will be a great place to connect with community in real time.

Listen to General Admission's playlist: "California Obscura"

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