Low Velocity marks a major change in approach for Globe, it sees them make a commitment to creating sustainable goods for skateboarders, snowboarders and surfers.
It is motivated by a desire to cut excessive production and waste when it comes to apparel. This change will see the brand focus on creating premium staples which are designed to last, as opposed to the 'high velocity' production of fast fashion.
“The clutter in the boardsports market and distancing from the real lifestyle and values of core riders was troubling. As founders, we looked at ourselves and thought what role, purpose and reason for being did Globe clothing have? We wanted to realign our entire methodology to represent the way our riders and customers lived and thought. We wanted to tip the whole approach on its head and make stuff we knew had purpose, authenticity, longevity and, most importantly, significantly reduce our waste”. Peter Hill, Globe co-founder.
Out of this, the Globe Low Velocity range was born. Making use of sustainable materials such as Organic Cotton, Recycled and Cocotex Coconut Polyester, PFOA-Free Durable Water Repellent, YKK Natulon® Recycled Tapings and PVC and Phthalate FreeInks.
Standout pieces from the first collection include the Breaker Spray Jacket, this is made from 100% recycled polyester and boasts a 10000mm Water Proof Rating, featuring a PFOA free waterproof coating, critically taped seams and concealed chest pockets. For quality staples Globe offers the Every Damn Day long sleeves and tees - made from 100% Organic Cotton and offered in a choice range of colours, perfect for everyday wear.
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