Black Friday: Up to 75% off & free shipping when you log in or sign up
We are super stoked to welcome Slam City Skates to Parade and to showcase this legendary store that needs no introduction. Announcing Slam City kicks off our pursuit of bringing you the best skate shops and brands to Parade, allowing you to shop a single destination and keep updated on the rad product that stores like Slam drop on the daily.
Celebrating an Iconic Store.
Slam City’s legendary service to the London skate community runs deep. They have a wealth of amazing history, opening their first store in the West London basement of Rough Trade Records in 1986 before moving to Covent Garden in ‘88. This was their iconic Neal's Yard location, which they called home for 27 years. The exterior was painted by artist Phil Frost while the interior resembled a skate youth club, cum skate shop. In a switch up from the previous location, Rough Trade moved to the Slam City basement and went on to invite some of the worlds greatest bands to play in the most intimate setting.
Throughout serving the London skate community for over 30 years Slam has played an important role across the London scene. From Latimer Road and the early days of Southbank, through to the changing times of Victoria Benches, St. Pauls and now Canada Water. They’ve seen many evolutions of skating in the city. The names and faces associated with Slam City over the years is endless, as are the millions of shop stories and banta. For instance, it was not uncommon in the late 90s for some staff members to go out skating all night, taking in a certain Soho nightclub, then retiring back to the store at 4am for a few hours sleep before opening up the next day.
On a team level, they’ve consistently supported the many amazing skaters born in London as well as many skaters who call London home. From the likes of Shane O'Brien through to Will Bankhead to the rippers of today like Lucien Clarke and Ben Raemers. Every skate shop worth their salt has a skate team and Slam City rosters some of the best skaters out there. Today, the heavy team line-up consists of Blondey McCoy, Ben Raemers, Neil Smith, Danny Brady, Nick Jensen, Jacob Harris, Charlie Young, Olly Todd, Casper Brooker, Torey Goodall, Rory Milanes, Lucien Clarke, Andrew Brophy, Darius Trabalza, Jak Pietryga and Kyle Wilson.
In 2015 Slam City said goodbye to their longtime home and moved just a short distance to Endell Street. Remaining centrally located was important for Slam and the needs of skateboarders who can easily pick up a new board before skating down the road to Southbank. The Central London store is now known as Slam West and carries a vast array of brands and a mammoth wall of decks.
You can find Slam City West at 37 Endell St, Covent Garden, London. WC2H 9EE. The store opens Monday - Saturday 11am - 7pm and Sunday 12pm - 5pm.
Launched on Go Skateboarding day in 2017, Slam opened up a new bigger location in East London (featured below). Ironically it’s just across the walk from Rough Trade East, uniting their paths once again.
Slam City East. The Old Truman Brewery, 10 Dray Walk, London. E1 6QL . The store opens Monday - Saturday 11am - 7pm and Sunday 12pm - 5pm.
Finishing up, we are stoked to present Slam City on Parade. As ever, please ‘Shop by Store’ if you would like to see and explore the amazing products that Slam City Skates carries. Supporting independent stores are vital for the continued growth of skateboarding. And unearthing those amazing shop characters (even the shop lurkers) is one of the best things about meeting-up at the store. Cheers Slam.
Our weekly newsletter is a regular rundown of what’s happening at Parade including product releases and cultural updates from across our community. Stay tuned.
Stay up to date with a mix of noteworthy news and the best product in skateboarding.