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adidas Skateboarding

adidas Skateboarding

adidas Skateboarding serves to provide a range of skate shoes and clothing that is crafted and tailored for skateboarding. Being housed under the adidas Originals umbrella they share a similar vision of being inspired by the past and focused on creating the future.

adidas Skateboarding first entered skateboarding in the late 1990s after a boom in skateboarders wearing classic adidas models such as the Gazelle and Shelltoe Superstar sneakers. Mark ‘Gonz’ Gonzales and Lance Mountain were the first riders on the team with signature shoes. Initially, this product didn’t hit the mark with skaters, it was too technical and bulky. adidas went away and re-thought the whole proposition, emerging out of the gates again in 2003 with a more focused product based around the timeless classics that skateboarders wanted.

Breakthrough success came with the signing of professional skateboarder Dennis Busenitz who created the adidas Skateboarding Busenitz Pro. The shoe was based off a vintage adidas Copa Mundial football shoe with added skatable features. It was an immediate hit and is still going strong almost 10 years later.

adidas Skateboarding has a solid skate team consisting of some of the best skateboarders out there such as Nora Vasconcellos, Tyshawn Jones, Na-Kel Smith, Lucas Puig, Miles Silvas, Rodrigo TX, Felipe Gustavo, Diego Najera and of course Dennis Busenitz. Also on the team, since day one is the godfather and pioneer of street skateboarding Mark Gonzales.

The adidas Skateboarding shoe line-up continues to offer archival classics such as the adidas Campus, Stan Smith Vulc and adi Ease. The Lucas Premiere ADV and Suciu ADV along with the Busenitz Pro are the signature models. Newness comes in the form of the City Cup and 3ST family, which is an on-going project bridging technology and style. adidas skate shoes and clothing, such as their t-shirts and hoodies incorporate the best adidas technology such as Climacool, Boost, and AlphaBounce, which features in the new adidas Campus Pro.

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