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Alife was founded in New York City back in 1999. The city was awash with a vibrant culture and the pillars of Alife were formed around the artistic creativity that was booming. They are widely known for being bigger than just a brand via art exhibitions, live events and having a real downtown connect to the product they manufacture. Collaborations have always been part of Alife’s culture, who present jackets, hoodies and graphic t-shirts all with a city inspired vibe.

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