Beams Plus: 2021 Collection | Parade

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Beams Plus

Beams Plus

Beams Plus is a collection which began in 1999, it is a way for Beams to celebrate the timeless American styles that it was originally founded on.

Beams was established much earlier, in 1976 in Harajuku, Tokyo.It is considered to be one of the pioneers of lifestyle retailing. The store, since opening, has curated a wide range of international designer clothing as well as in-house labels.

The Beams Plus range, which includes quality offerings in the form of trousers, knitwear and shirts, continues a pursuit of authenticity in the next generation of casual wear. Keeping alive the original styles and simultaneously creating something that is more than simple revivalism or nostalgia.

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