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A big reason Parade exists is to celebrate and showcase our community of skate stores, and what a better way to show their local scene and creativity than to present a skate shop's own merchandise.
Ask any skate shop owner about their merch and you're sure to get a random story of how a design - or collaboration - came about, often partnering with a brand or commissioning an artist from the local skate scene. Some of the merch presented is new, while many of the items are shop classics. New or classic, we are stoked to present merch from Brixton's Baddest.
Our weekly newsletter is a regular rundown of what’s happening at Parade including product releases and cultural updates from across our community. Stay tuned.
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