Edwin: Shop The 2021 Collection | Parade

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Edwin

Edwin

Edwin was established in 1947 in Tokyo Japan by Tsunemi Yonehachi. Yonehachi was one of the pioneers of bringing American made jeans to Japan, starting a national denim obsession that is still going today.

The name comes from a rearrangement of letters for denim, reflecting the brands’ foundation in denim as well as applying a creative twist. Edwin created the first Japanese made jeans in 1961. The improvement of Edwin’s signature wash techniques impacted the denim wash processes globally and saw Edwin’s innovation lead the denim industry.

Edwin’s commitment to quality saw the brand develop some of the finest fits, production techniques and finishes for their denim products. As well as creating a range of t-shirts, knitwear, jackets and headwear to complement their denim, or indeed any outfit.

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