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Former clothing was created by surfers Craig Anderson and Dane Reynolds, who both previously rode for Quiksilver. Upon leaving they wanted to produce a company with products better suited to their tastes and style. They joined forces with skateboarder Austyn Gillette and Dylan Rieder, before his tragic and untimely passing. Both extremely stylish tastemakers and along with Dane and Craig, both unbelievably talented at skateboarding.

Former produce a tight line of artistic t-shirts, hoodies and sweaters that capture the brand ethos. They source fine fabrics and live by the motto that all they produce would be worn by any of the founding members. A line of accessories including bags and beanies is also available.

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