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Helas clothing was founded in France by professional skateboarder Lucas Puig, Stephen Khou and Clément Brunel, who all grew up together in Toulouse. Born out of a desire to look cool outside of skateboarding they started out producing the type of cap they all loved to wear. Over time, Helas evolved its apparel line building upon quality and breadth of collections.

Helas is inspired by vintage french pastel colours and a strong love for 80s sportswear. Consistently producing fine Helas jackets and Helas pants season in, season out has become the Helas staple. Helas tracksuits can be seen on the streets far beyond Paris. Strong Helas polo tops and Helas sweaters with unique block color patterns have made the Helas brand what it is.

Their partnership with adidas Skateboarding is a few seasons deep with the last Helas x adidas collection based around the iconic adidas Stefan Edberg tennis collection from 1987. Helas is repped by Lucas Puig, Karl Salah, Titi Gormit and a cast of thousands as they flow to many homies, friends and family.

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