New Balance

Founded by a worn-out waiter in Boston who was sick of being on his feet all day, New Balance has always had roots in durability. By 1928, the brand had developed the first running shoe and today, the sports giant is globally recognised for its high-performance trainers that combine comfort with function. Whether you’re looking for directional 327 low-tops or the classic 574 in a palette of colour-block hues, you’re set to find a pair to add to your remit.