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Nudie Jeans Co. was founded in 2001 in Gothenburg, Sweden by Maria Erixon, established from its parent company Svenska Jeans Holding.
Nudie Jeans have won awards for their unique designs, from as early as 2002, and have also gained recognition thanks to their passion for sustainability. This rightfully earned them a GOTS (Global Organic Textile Standard) certification in 2020 for their use of organic and recycled cotton. Their ethos - the more you wear and repair jeans, the more character they have - demonstrates Nudie’s commitment to long term purchases as opposed to quick fix disposable fashion.
Nudie Jeans Co. offer men’s, women’s and children’s garments in a variety of fits. Including the denim jeans and jackets commonly associated with the brand alongside knitwear, sweatshirts and t-shirts as well as an impressive range of accessories.
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