YMC - You Must Create Collection 2021 | ParadeWorld

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YMC was born in London, UK by designers Fraser Moss and Jimmy Collins and is still one of the most influential and independent brands to come from a mid-90s era that was littered with cultural relevance. Originally taking its name from the term 'you must create' it promotes free thinking and acts as an inspiring manifesto that the brand still stands by today. Creating stylish and wearable garments, YMC is rooted in today's popular culture and has grown from a workwear design philosophy to tailoring modern pieces that can be adapted to an individuals style.

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