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WTF is Parade?

Parade is an evolving retail concept bringing the best of skate, streetwear and contemporary design together in one digital space. A growing community of stores, brands and artists set up to connect and support independent businesses and creativity.

WTF is Parade?
Posted by Craig Smith2 min read
Friday, February 01, 2019


Let’s start with what we love: skateboarding. We created Parade to show the best of it, to support skateboarders, skate shops, brands and creatives from its extended community.

Parade is a destination that brings them all together online, promoting the culture and helping skateboarding thrive. We’ve proudly welcomed many skate shops and brands to the platform and our community is growing.

The next stage in that evolution has been to introduce brands from outside but still closely related to skateboarding, that share similar references and values, reflecting how its influence has spread. And the space feels more diverse and relevant than ever.

Everyone creates the inclusive culture that lives within skateboarding. So we want to hear from you.

We welcome your feedback, either as a passing visitor, a customer or someone who just loves skateboarding.

We hope you like what we are doing.

- Craig & Neil @ Parade

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Jenkem Press Mention

Jenkem wrote a piece about us - "Parade is rethinking the way you buy skate goods online" from August 2019. Read here.

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