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The adidas Skateboarding 3ST project was born out of a desire to push the boundaries of skate shoe design. Overly technical or innovative footwear has always been somewhat of a commercial gamble and presenting newness to skateboarders can often be a challenge. It's a tough product and design balance that is consistent across any professional sport. If a previous product performs then why change it? All of those challenges are what adidas wanted to face head-on when embarking on the 3ST project.
Parade recently interviewed adidas Senior Footwear Designer Scott Johnston whom initiated the 3ST workshop program. Read the full article.
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